Thursday, November 18, 2010

DKNY Be Delicious: Life Turned Deliciously & Graciously Green

I wasn’t a big fan of this scent the first time around.  I was using a different scent before (not to mention the brand name) but it's a bit costly.  Honestly,  I am not really into Apple scent (air freshener, car freshener, etc.) excluding the scent of a true apple.  I easily throw up every time I smell those scents in the bus, car or in our room.  In short, I hate apple scents. I just realized,  I was wrong when I have received a sample from DKNY Be Delicious Giveaway.  I told myself, this range might have something in store for me.  I was amazed on my first sniff. Promise! 

The DKNY Be Delicious perfume series extends far beyond the original apple scent.  The original perfume from the Be Delicious line comes up with the apple perfume genre.  The perfume offers all the stages when taking a bite on a fresh green apple, while standing in an apple orchard...while under the morning sun!  It materializes into a true to life apple.
Well I guess my preference was changed ^_^

I personally criticize products (cosmetics, perfumes, bags, etc.) I am using.  There are four major things that i need to consider:
1.  Is it environment friendly?
2.  Is it compact?
3.  Is the price worth the product?
4.  Am I enjoying using this?

To answer these questions, I myself decided to research about DKNY Be Delicious new perfume.  I also tried using it for one day.  And guess what?  It lasts the whole day.  
Here's what I found about DKNY Be Delicious:

Five years ago, DKNY took the beloved apple – the universal symbol of seduction as well as the icon of New York City - and bottled it with love. DKNY Be Delicious was the first to extract the fruit’s delectable juice for its scent alone and the results were tantalizingly juicy – and irresistible. The world instantly took notice. A men’s scent came next. Then followed other Delicious fragrances, all best-sellers. And the rest is history. 

What makes Be Delicious so irresistibly appealing is that it speaks to the idea of living life to the fullest. The apple inspires and embraces a spontaneous spirit. You take a bite, and a world of possibilities unleashes. It invites you to seize the opportunity because in New York, anything can happen. A sexy moment, a chance encounter. The feeling is simply delicious. 

Today, there are roughly four million bottles a year sold. That’s approximately 11,000 a day, about 450 bottles an hour, almost 8 bottles a minute. 

The future looks even more Delicious, as the story continues to unfold. This October the DKNY Be Delicious Eau de Toilette Spray will be introduced. It is everything you love about Be Delicious only lighter, brighter and more refreshing. The juicy American apple note, a natural extract, is surrounded by the crisp green wetness of grapefruit and magnolia. At the heart lies tuberose, white muget, rose and shining violet; finished with smooth sandalwood, blond woods and white amber. This new Be Delicious is packaged in a clear bottle with clear juice and a green dip tube. The logo on the carton is also white to symbolize its lighter approach. 

Five years old, DKNY Be Delicious is now far more than a fragrance; it’s a New York City state of mind, a way of life, a promise of what could be. The consumer is a modern day Eve, a woman spirited, spontaneous and naturally sexy. In addition to the original Be Delicious, the family of scents includes Be Delicious Fresh Blossom and Delicious Night, as well as a variety of seasonal, limited edition versions. Like the city that inspired it, DKNY is ripe for love, life and adventure. It is simply DELICIOUS. 

The new campaign capitalizes on Stone’s sensuality.

Supermodel Lara Stone has been cast to star in DKNY Be Delicious’ new advertising campaign, which celebrates living life to the fullest in NYC – a city ripe with opportunities where possibilities are
endless. Photographed by Mikael Jansson, who shot the original Be Delicious advertising, these new images are only the second campaign for the internationally-celebrated fragrance.  “Be Delicious and Lara Stone are both seductive and approachable, sweet and sophisticated,” says Donna Karan. “As a young modern icon, Lara Stone embodies the spirit of DKNY and Be Delicious.” 

"Whew!"  I'm done reading great facts about this product and it inspires me. :)

Now, my answers:
1.  Yes, it is eco-friendly.  Besides smelling delicious, the bottle is made from eco-friendly recycled glass and the carton packaging is made using 100% renewable energy in a carbon neutral facility.  I am excited to learn that all DKNY fragrances are vegan and never tested on animals.
Oh by the way, I am using eco-friendly products:

Well I guess, this perfume will now be a part of my product list! :)

2.  It's compact.  The packaging is also adorable - an ode to the apple itself. Likewise, it's small enough to insert into my pouch.

3.  The price is right.   Compared to the other signatured perfume, DKNY Be Delicious is worth every cent to every "scent" it gives.

  DKNY Be Delicious Eau de Toilette Spray 100ml <PHP 3600*> 
DKNY Be Delicious Eau de Toilette Spray 50ml <PHP 2600*> 

*All prices are suggested retail. Be Delicious EDTs will be available starting on November 2010 
DKNY Be Delicious brand is distributed at Rustan’s Department Stores, Selected Watson’s Personal Care Stores and Landmark Stores.

4.  I enjoy using it.   I love it's fresh, fruity, youthful scent that always gets a compliment or two.  It is enhanced with energetic solar freshness and dewy watery notes to create a scent full of summer brightness and fresh energy. 

Be Delicious definitely reveals a sparkling image of a sunlit apple orchard. ^_^

A few weeks later, I saw this FB application on DKNY FRAGRANCES.

"Hmmnnn, why not try to design a bottle?" 
But I can't think of a good design.
I immediately grab DKNY Be Delicious Perfume, apply a small amount on my wrist,  smell it, then gently close my eyes...and then my imagination starts.  
I love being green, in all ways. From grocery bags, cosmetics and a whole lot more.  

"Why not try a concept of being green?"  Yes!!! Green shade is a good representation....
I love fushia pink and yellow, I need to add these shades to my design.
I am a FASHIONISTA, I need a symbol how to portray it.
Most of all, I love simplicity.  I need to have a simple design.
A few more seconds and here's what I saw:

"Wow!  This is it!" (with a bulb lighting on my head hahaha!)

"Where am I???"
I am awake now.
It's just a dream.
It's already late at night but I want to design the bottle right now.
"Tee hee!"  I am ready.  I need to do it for I might forgot it later on. :p

After 30 mins, TADAAAA!

You may see my creation HERE.

I called it myself "GRACIOUSLY GREEN".(It's my creation so in some other way I need to insert my name hahahaha)

Kidding aside, I believe that we are called to be a caring people, living in harmony with the environment, respecting and honoring the gifts of God’s creation.  We can be green and at the same time, be deliciously different among others if we have this DKNY Be Delicious scent, of course with this bottle design.  ^_^  A great representation to GO GREEN and at the same time be elegant, charming, seductive, approachable, beautiful and most of all, be delicious all the time.

It's fun to be DELICIOUS!!! -xoxo-

This is my official entry for the DKNY Philippines' SEARCH FOR THE MOST DELICIOUS BLOG POST.

1 comment:

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